Our Product—by Richard Hirst
Have you ever had the experience of spending your hard-earned money for a product that didn’t live up to its own promotion or meet your expectations? If you have, then you know that you wouldn’t be inclined to trust that company again; and most likely would not purchase another product from them. Worse, you probably wouldn’t recommend that company or business to your friends, and may even do the opposite: recommend that your friends avoid that company.
There is no marketing strategy, sales gimmick or promotion sufficient to offset a poor or low quality product. Conversely, there is no promotion as good for a company as a high-quality product that really delivers on its promotional promise. From this one can see that just about the most important thing for a company that wants to ensure it will persist and survive into the future, is to deliver a quality product. For any company, to accomplish its purpose, that is what it must DO!
Understanding the above, particularly if you are in business or run a company; but also from a consumer’s standpoint, it is important to know as much as possible about what a “product” actually is. Obviously, there are thousands of products offered in today’s marketplace, ranging from cars and houses to mousetraps and pencils, but if they are a “product” then they hold this definition in common:
A PRODUCT IS A FINISHED, HIGH QUALITY SERVICE OR ARTICLE, IN THE HANDS OF THE PERSON OR GROUP IT SERVES, AS AN EXCHANGE FOR A VALUABLE
This is a very important definition, and you should take the time to ensure you understand it. If you do you will see that implicit in the concept of “product” is the idea of “exchange.” This is easily grasped by conceiving of what is called a “barter economy,” which is the basic economy that existed prior to the advent of money. In that type of economy people traded, or “exchanged” products they produced to other people for products produced by them. Joe the farmer produced corn while Eli the wood worker made tables. Eli needed and wanted corn, while Joe needed and wanted a table; so, they made a trade. If you can understand how Joe must have felt when he discovered that the table he got from Eli had one leg shorter than the other, and so rocked every time he placed something on it, then you can understand where “quality” enters in to the concept of “product.” Both “exchange” AND “quality” are essential to the definition of “product,” and it’s vital that any company producing products understands this.
One of the main things that separates TASC from other electronics assembly companies is our knowledge and understanding of the information in this article and the importance of creating a high-quality product worthy of exchange for the hard-earned money of our clients. Our final product has been fully named, and I am pleased to share it with you. Here at TASC we produce:
VALUABLE, HIGH QUALITY ELECTRONIC ASSEMBLIES THAT MEET OR BEAT CLIENT EXPECTATIONS AS TO PRICE, QUALITY AND SPEED OF DELIVERY
Understanding all this, perhaps now you can also understand why our clients come back to us repeatedly for their electronics needs, and why they frequently refer to us new clients. For us, the quality of our product means everything.
I am very glad to have had the opportunity to share with you this information on products and their importance to any company or business engaged in producing them. I hope you find it useful in your own life and business and use it to increase your production and prosperity. And if you ever find yourself in need high quality electronics assembly work, give is a call here at TASC.
You won’t be disappointed.
Founder and President
Technical & Assembly Service Corporation